TEDx wanted a Tumblr theme that they could distribute to all of their constituent communities and events. Joe and I happily obilged. Haven’t seen it in the wild, yet, but here are some of the mockups. Index page and single-post page, respectively.
This was a nice little game of balancing the breeziness of the Tumblr platform with the relatively strict brand requirements of TED and the real necessities of programming and publicizing an event. To this end we allowed for lots of flexibility with posts (two sizes are available for all post types), somewhat less flexibility with static pages (and strong prompts, to the TEDxers, to use those pages for programming: schedules, speaker lists, and the like), and absolute rigidity in presenting the most-crucial information about the TEDx event in question.
A pleasantry: in showing the notes on each post, we decided to split off replies and the reblogs-with-commentary from the larger list of mere likes, so as to better highlight any conversations happening around the material.
Responsive layout, too, but you’ll have to take my word for it. Let me know if you see it in action anywhere.
